Apple Auto Campaign

Apple Auto came to me with a request, they wanted to refresh their brand and make their shop stand out compared to the local competition. The campaign included more than just headshots, they also wanted a group photo and authentic photos of their mechanics working on cars. The tone for the portraits was more of a renaissance style moody look, which fit in well with the “I’d rather not get my picture taken.” attitude of some of the mechanics. By collaborating with the client that had a clear vision of their needs, I was able to help them create a brand that has kept their business thriving through unique mailers, subscriber lists, and a fresh website. Click this link to check out more portraiture work: Portraits

Contact me anytime at 410-262-4977 or odohertyphoto@gmail.com.

Group portrait for a corporate photography client.
Commercial headshot of employee Portrait of employee working on a vehicle. Commercial headshot of employee Portrait of employee working on vehicle. Commercial headshot of employee Portrait of employee working on car. Commercial headshot of employee Commercial headshot of employee standing with tool. Portrait of employee working with business customer.
Example of commercial photography used in an advertisement.
Using Format